Questions you may ask a tour operator

What partnerships do you have?

Do you have any partnerships with airline companies?

Are there any limits for the luggage you can take?

Do you use scheduled or charter flights?

Can I change the departure date?  Is there a supplement to pay if I want to change the departure date?

Do they serve a meal or a snack on the plane / during the flight?

Are the flights direct flights or do I have to change planes?

Am I going to get a refund if I have an accident before the departure? (Possible answer: No, unless you take out an insurance policy against cancellations.)

How much hand luggage can I take on the plane / on board?

Are the hotels usually situated/placed/located near the city centre?

What services and facilities are provided?

Do you use any hotel chains?

What kind of criteria do you use to select a hotel?

Is breakfast usually included?

Is there any room service?

Is there a supplement for room service?

Do they serve typical food / cuisine in the hotel restaurant?

Is there a fitness club in the hotel?

At what time are the rooms cleaned?

Is there a free shuttle bus from the airport to the hotel?

Is there a transfer service from the airport to the hotel?

What kind of airlines do you use?

Are meals usually included?

What kind of meals do you usually provide?

Do you provide special meals for vegetarians or people who are allergic to gluten / who have special dietary requirements?

Is there a wifi connection in your hotels?

Do you provide free internet connection in your hotels/resorts?

Do you have any partnerships with eco-hotels?

Is room service included in the price?

Do you have to pay a supplement to use the safe in the hotel room?

How much does an expert guide to visit a museum cost?

How much does a museum guided tour cost?

Can you add optional excursions later on through the tour manager?

Do you refund your customers if they are not satisfied with the service or with the package tour?

Who do I have to talk with for optional excursions?


Marketing Basics

What are the five main factors a tour operator should take into consideration when organizing a tour? List them, say why they are important and give examples.

Giulia’s answer:

When a tour operator organizes an itinerary or a package tour the main factors to be taken into consideration are: who, why, when, where and how much.
WHO – the potential customers: businesses sometimes carry out market research to understand what people like more and also how much they want to pay. It’s also important to think that some holidays are designed for families with children or for women or men and also for old-aged people or for GLTBs or young people.
WHY – the reason for going on holiday: there are a lot of reasons, for instance relaxing, but a lot of people travel for business reasons, or with their school for study-holidays, another type of tourism that is increasing is health tourism for example going to a country where spas are widespread and cheaper and there are also sport reasons not only to take part in a match or a competition but also to see it and so on .
WHEN – the time of the year. The time is also an important factor: because of it the price can be higher if we travel during the summer or during Christmas holidays and can be lower if we travel in the off-peak season. We mustn’t forget that in the off-peak period there are a lot of destinations that during the peak period are uncomfortable (for example it’s too hot or cold).
WHERE – the destination. Destinations are usually closely linked to seasons so for example going on holiday to the seaside during the summer or going to the mountains to ski during the winter etc.
HOW MUCH – the price of the holiday. The price is usually the most important factor to consider. The customers aren’t all the same: someone can prefer a short holiday but with everything and the price, well doesn’t matter, and for other customers the price is the first factor to consider. We have to remember that the price can change: increase of oil price and so air fares, off-peak periods or peak periods can make the price go up and down.

Maria Chiara’s answer:

The five main factors are the “5Ws”: Why, Who, When, Where and How much.
“Why” is the reason why a costumer should travel: free time, religion, business, health, sport.
“Who” is what kind of person it is who could go on that kind of trip: it can be defined by age (old people, adults, young people, children) or by other factors, like: GTLBs, just men or just women, mixed, groups, couples, singles, retired people, families with children, families without children.
“When” meaning in what time of the year people prefer to travel: some kind of holidays are better in summer, seaside, others in winter, snowboarding in the mountains, others are better in winter because in summer it is too hot, like Egypt.
“Where” indicates the place where traveling and “How much” the cost of the trip, that is not so simple to calculate because there are numerous factors that are not always depending on tour operators. The price is also very important because some target groups can afford expensive holidays while others have less money to spend.